Most people think of email as a way to stay in touch with friends and family, but it’s also an incredibly powerful marketing tool. Email is one of the most effective ways to generate leads and business, which is why many decide to Complete email strategy that brings visitors to your website.
In the meantime, here are six reasons why email is so powerful:
Emails Can Be Targetted to Specific Groups
Emails are personal. People are more likely to open emails that are addressed to them specifically, rather than a generic message. This means that you can target your emails to specific individuals or groups of people, increasing the chances that they’ll read and engage with your message.
Immediacy of Emails
Emails are immediate. Unlike other marketing channels (such as social media or print advertising), emails go directly into people’s inboxes. This means that your message is more likely to be seen and read by the recipient.
It is etiquette to reply to an email within 3 days, but most people will reply sooner. This is because they are in a position to respond when emails can be viewed on iPhones as well as desktop computers.
An email has a time on it so you know roughly when it has been sent, give or take time differences between countries. Be careful that your emails are not going into someone’s spam, which can happen. This is a reason why people might not have replied as soon as you might have hoped. Then, you can always send a follow-up email if you have not heard anything.
You Can Add in the Detail
You can put more detail in any email than a quick message is designed for. There can be the most important information you want to get over to the recipient and then the links to other related sources added.
Emails tend to be written in a more formal way than messages but we can be more information with the address by using introductions such as “Hi” as opposed to “Dear” as a letter might start.
Emails Are a Trackable Communication
Emails are trackable. You can track how many people open and click through your emails, which allows you to gauge the effectiveness of your campaign and make necessary adjustments.
We always want to know that our online marketing strategy is proving effective so that we know whether to continue or repeat it. Otherwise, we can waste money and time targeting the wrong people. Working out a company’s demographic is a big part of getting a marketing strategy right, whether it is involving emails or other forms of communication.
Group Emails are Possible
Emails can be sent to lots of people at the same time. This can be without recipients seeing who else has received an email. This is possible because you can put the address of everyone in the bcc (blind carbon copy) box is used instead of the cc (carbon copy) box. We do not necessarily want others to know who we are communicating with at the same time. A part of this can be about confidentiality. It is the responsibility of companies to keep the data of their customers secure. There are rules on data protection to follow as a business.
There is the Time to Translate
When you send someone an email, as opposed to ringing them up, they can have the opportunity to translate the information on their computer. This makes them extremely effective when directing marketing campaigns to other countries around the globe.
Email is an extremely effective marketing tool that should not be overlooked. If you’re not using email to generate leads and business, you’re missing out on a great opportunity.