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Years ago, digital marketing was simpler. One had a website, and one would try to drive traffic to the site by posting articles on social media and promoting content through emails. That was it, one side of the coin, drive traffic and sell a product or service. But today’s digital consumers demand more from brands…
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The internet is filled with an endless supply of information and ads. The problem is, not all of them are worth your time! The good news is that you don’t have to spend hours searching for the best places to advertise – we’ve done it for you! Read on for an overview of the different…
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Setting up a small business is not easy, but it doesn’t have to be difficult. Here is a process you can use to make everything more manageable and easier for yourself. What is a small business? A small business is a business with fewer than 500 employees. It can be a sole proprietorship, partnership, corporation,…
We’ve all heard the term “local SEO” tossed around quite a bit. With websites like Yelp and Foursquare saturating our internet, it’s easier than ever for people to find local businesses. However, marketing has struggled to keep up with the times. This article discusses how SEO can be localized and what brands are doing to…
Social media platforms such as Facebook, Twitter, Instagram, and others have become a major part of the marketing arsenal for businesses. A social platform can help your business reach out to new audiences while also building brand awareness. This article will discuss how social platforms can be beneficial to your business and go over different…
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If your business is small and you don’t have the budget to hire many employees, it can be difficult to get your hands on the software you need. With that in mind, this guide has a list of software programs from which you can choose to start a business, whether you’re ready for that or…
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Accounting software is a type of software that is used for financial management and business accounting. There are many different types, from small businesses to large corporations. Depending on your company’s preferences, accounting software can be used to create reports and manage books, among many other functions. However, if you are not yet invested in…
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As part of our series on becoming a great manager, we like to start by explaining what management is and how it’s different from other roles. Let’s start with a basic definition. Management is the process by which people work together to accomplish common goals. It is a system of leadership that involves enabling people…
If you’re in the manufacturing business, you know what this means: it’s time to outsource. You’re already doing this to some extent-you hire outside companies to do tasks such as accounting, marketing, product design, and product development-but you may not be outsourcing your manufacturing process yet. While outsourcing your manufacturing can be a relief to…
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Whether you’re a startup or an established business, you may need extra funding to grow. A business loan can help you get the financing you need to expand your operations, hire new employees, or cover other expenses. But before you apply for a loan, it’s important to understand the different types of loans available and…
