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At times, employees who are remote from the office can feel disconnected from the team, resulting in low morale and higher turnover. It’s hard to get an employee to commit to a role when they’re not physically in the office. Several studies have shown that the effect is even more pronounced for the tech industry,…
Not all injuries are created equal, so that does not mean another won’t cause you any harm just because you’ve had one. Likewise, just because you’ve survived an injury or accident does not mean you were not at risk. Many of these incidents could have been prevented altogether if a few simple safety rules had…
How do you track your business? Do you use spreadsheets? An excel spreadsheet? Do you use a computer program? A smartphone? A pen and paper? Whatever method you use, is it easy for you to complete or difficult? Personally, I use a spreadsheet. The one problem I have with using a spreadsheet is that everyone…
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Personal brands are the new personal names. It’s the new clothing label. The new fashion label. The new brand of choice. In marketing, a brand is a “name, term, design, symbol, or other feature that: identifies goods or services as those of one seller or group of sellers, and is used to persuade buyers to…
There are many ways for a home-based business owner to market their products, and each one requires a slightly different approach. However, the very nature of being a small business owner means you likely have limited resources at your disposal. As a result, the best way to effectively promote your business may be to focus…
If you have an employee who is struggling, it’s important to try to help them. By doing so, you’re not only helping the employee, but you’re also helping your business. After all, your employees are your greatest asset. So, how can you help a struggling employee? Identify the Root Cause of the Problem The…
Knowing your key three strengths and the value you can bring to a role and organisation is vital to your success at interviews. Yet many candidates find it difficult to both identify and express the activities and tasks that they are naturally and intuitively good at. Determining your own personal strengths can be particularly difficult…
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Word-of-mouth (WOM) marketing is perhaps the most powerful marketing tool in the world. If you don’t believe that, ask anyone who has ever received a recommendation for a restaurant or a product. It’s that simple. When you go around telling people about an amazing experience you had with a product, service, or person, it’s amazing…
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New entrepreneurs often find themselves unprepared for the realities of starting their own businesses. They may not know about the legal issues to consider, the financial and accounting issues to deal with, the communication skills that need to be developed, or the social skills that need to be mastered. Starting your own business is a…
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Most business owners have many goals in mind. While they may not write them down, they are sure to be on their mind. Some of these goals include the need to make more money, buy a new house, need more employees, and maybe even relocate to a new city. All of these goals have an…
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