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Personal brands are the new personal names. It’s the new clothing label. The new fashion label. The new brand of choice. In marketing, a brand is a “name, term, design, symbol, or other feature that: identifies goods or services as those of one seller or group of sellers, and is used to persuade buyers to…
There are many ways for a home-based business owner to market their products, and each one requires a slightly different approach. However, the very nature of being a small business owner means you likely have limited resources at your disposal. As a result, the best way to effectively promote your business may be to focus…
If you have an employee who is struggling, it’s important to try to help them. By doing so, you’re not only helping the employee, but you’re also helping your business. After all, your employees are your greatest asset. So, how can you help a struggling employee? Identify the Root Cause of the Problem The…
Knowing your key three strengths and the value you can bring to a role and organisation is vital to your success at interviews. Yet many candidates find it difficult to both identify and express the activities and tasks that they are naturally and intuitively good at. Determining your own personal strengths can be particularly difficult…
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Word-of-mouth (WOM) marketing is perhaps the most powerful marketing tool in the world. If you don’t believe that, ask anyone who has ever received a recommendation for a restaurant or a product. It’s that simple. When you go around telling people about an amazing experience you had with a product, service, or person, it’s amazing…
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New entrepreneurs often find themselves unprepared for the realities of starting their own businesses. They may not know about the legal issues to consider, the financial and accounting issues to deal with, the communication skills that need to be developed, or the social skills that need to be mastered. Starting your own business is a…
Read More “4 Ways You’re Making Starting a Business More Difficult Than It Should Be” »
Most business owners have many goals in mind. While they may not write them down, they are sure to be on their mind. Some of these goals include the need to make more money, buy a new house, need more employees, and maybe even relocate to a new city. All of these goals have an…
Read More “Popular Real Estate Property Management Software Options” »
Office documents are the bane of all working people. They come in all shapes and sizes and are only increasing in number as more files are created and stored on mobile devices. These documents are a hassle for the recipient and a waste of valuable storage space for the sender. The solution to this problem…
Starting a business online is a great way to get the freedom of running a business without the overhead of a brick-and-mortar location or other expenses that are only incurred when operating a business in the real world. Online businesses can be run from anywhere in the world, and it’s possible to earn a good…
So you just went out and bought a shiny new fleet of cars. They’re loaded with the latest sensors and computer hardware. They have built-in connectivity that allows your enterprise to monitor everything from fuel consumption to how to preserve the treads on your tires best. But now that you’ve got all this data, what…
